Boutique tax & advisory services

The project.

Botax is a boutique tax advisory service founded by Chris Boulet, a highly experienced tax specialist who has been in the business for over 25 years working for companies such as Linklaters, Bird & Bird and Coller Capital.

Botax’s clients are high net worth individuals (HNWs) and corporate organisations, so when Chris decided to put the firm’s services on the web, the paramount need was to reflect the professional nature of the business and yet still communicate a fresh, modern look and feel.

Finally, to further illustrate the firm’s financial connections, we decided on adding a stock / indices tracker running along the top of the website, which pulls in dynamic data from Google financial news service.


Getting the typography spot on was a key element to setting the tone of the site, and the Botax brand in general, so after supplying a distilled selection of fonts, we settled on AvenirĀ® Next for the body content, and for the logo we selected a sans serif font called, Swiss 721.

Finally, the CMS we agreed upon was WordPress, due mainly to its superior usability for managing content – something Chris and his team wanted to be able to do in-house. The work therefore included:

  • Advice on which CMS to adopt
  • Create a new logo and branding
  • Set up an easy to edit blog (launching later)
  • Fully managed hosting

More information on the various elements of the project are listed below.

…I’m absolutely thrilled with the end result, the whole process was completely painless from the initial discussion through to completion…we now we have a web base upon which to build more content in the future…

Chris Boulet, Owner, Botax LLP

Web deliverables

Responsive website.

These days, having a mobile optimised website is an absolute necessity, so we built the new Botax site to look as beautiful on an iPhone as it does on a desktop, of course ensuring that the video “hero” only displays as a background image on mobile devices.

The result was a clearly laid out and simple to navigate website that works perfectly across all devices and screen sizes.